About us
Rubber Meets The Road E-Commerce Solutions builds practical software for powersports retailers — starting with WPS-to-Shopify automation.
Our story
We started Rubber Meets The Road after watching small powersports shops spend nights and weekends copying data from supplier feeds into their online stores. The work was tedious, error-prone, and never finished. So we built the tool we wished we had: one portal that ingests Western Power Sports data, fills the gaps with AI, and publishes clean listings to Shopify on a schedule.
Today the platform also includes Parts Pal — a natural-language chatbot that answers pricing and inventory questions instantly — and we're expanding to more sales channels, starting with eBay.
What we believe
Built for operators
Designed by people who've run powersports e-commerce, not just shipped software.
Customer-first
Real humans answer your questions. Onboarding is hands-on.
Reliable by default
Job retries, observability, and safe publish rules so you sleep well.
Get in touch
We'd love to hear about your store. Reach out and we'll get back to you within one business day.